O2

Here’s to you

THE BRIEF
Pay As You Go customers often felt like second-class citizens compared with Pay Monthly customers. O2 wanted to show them they mattered just as much.

THE IDEA
We celebrated the things Pay As You Go customers value most - flexibility, control and freedom.

We didn’t just wave their flag, we built them their own fanfare to say, “Here’s to you - doing it your way.”

Campaign concept / Writing / Art direction / Candy-floss quality control.

Photography: Peter Funch | Post: Stanley's Post