LOVE FOOD HATE WASTE
Natural Typography
THE BRIEF
Encourage people to think differently about the food they buy, use and throw away.
THE IDEA
Blocking the sunlight from the skin of an apple as it grows means that area doesn’t change colour.
We created natural messages on apples as they grew, reminding people not to let their food go to waste.
Campaign concept / Writing / Art direction
CHIPSHOP AWARD GOLD
A national campaign to launch
Love Food Hate Waste
With a strapline and branding still in use 13 years on, this campaign led the conversation around foodwaste in our country.
A third of the food we buy ends up being thrown away. Sad isn’t it?
Creative concept. Branding. Art Direction…Chief tomato and pear casting officer.
