SKODA YETI
It’s out there
THE BRIEF
A digital launch for the Skoda’s Yeti.
THE IDEA
The Yeti was a new and unfamiliar creature.
We borrowed the playful, tactile world of the pop-up book, with a nod to Where the Wild Things Are, the banners behaved just like a classic paper pop-up book, unfolding and transforming as users explored them, while emphasising the Yeti’s versatility both on and off road.
In a sea of shiny automotive photography and flashy digital graphics, our illustrated, interactive approach felt a little wild.
Campaign concepts / Writing / Art direction
The work won DMA Gold for Automotive and Online Display Advertising, and Silver for Art Direction.
DMA Silver Art Direction
DMA Gold Automotive
DMA Gold Best Online Display Advertising
SKODA FABIA VRS
Translations
The Skoda Fabia VRS comes with the kind of street-cred the ‘average Skoda driver’ might not be prepared for.
We created this handy direct mail piece to translate some of the compliments that may come your way.
Alexander Armstrong delivers the easy-to-follow audio guide.
Concept, writing, art direction
DMA gold Automotive
