SCOPE
Read between the lines
THE BRIEF
Highlight the prejudice disabled people can face when applying for work.
THE IDEA
A job-rejection letter that said one thing on the surface, and something very different underneath.
The campaign highlighted the fact that disabled people were five times more likely to be unemployed than non-disabled people.
Campaign concept / Writing / Art direction
The work was recognised by Creative Circle and won DMA Gold for Copywriting.
DMA GOLD - best use of copy
