Marsh & Parsons

Matching people and property in London for 160 years

THE CHALLENGE
Create a distinctive advertising platform for a London estate agent in a category full of houses, prices and predictable property advertising.

THE IDEA
Matching people and property became the creative platform and the glue behind eight years of award-winning work.

Flexible enough to respond to London life, culture, seasons and current events, it generated more than 100 executions while staying rooted in the same brand truth.

Concept / Creative platform / Writing / Art direction… and some shockingly good puns.

The work was recognised across creative, advertising and property-industry awards, including The Drum, DMA and AOP Awards.

The Drum Awards 2021 Highly Commended Out of Home | DMA 2019 Bronze Best Integrated | The Drum Awards 2019 Best Local Campaign

Creativepool Awards 2018 Bronze Photography | UK Property Awards 2018 Best Estate Agency Marketing

International Property Awards 2018 Best Estate Agency Marketing | London Magazine Club Awards 2018 Advertising Campaign of the Year

The Negotiator Awards 2017 Silver Marketing campaign of the year | AOP 2017 Best in Advertising single image

UK Property Awards 2017 London’s Best Estate Agency Marketing | London Magazine Club Award 2017 Best Advertising Campaign

The Times & The Sunday Times Estate Agency of the Year Awards 2016 Bronze Award for Best Marketing

The Times & The Sunday Times Estate Agency of the Year Awards 2015 Gold Award for Best Marketing