FEEFo

For real

THE BRIEF
Make Feefo stand out in a world where it’s becoming increasingly difficult to know who, and what, to trust online.

THE IDEA
Real people. Real feedback. No bots, no fluff, no fakery. We turned Feefo’s commitment to genuine, verified customer feedback into a simple brand idea:

Feefo. For real.

A platform designed to celebrate authenticity in an increasingly artificial world.

Campaign concept / Strapline / Writing / Art direction