SHIRES & SPIRES

The educated choice for property in Oxford

THE CHALLENGE
Launch a new independent estate agency into a crowded Oxford property market.

THE IDEA
Oxford knows a thing or two about education.

We used the city’s intellectual identity to create an ownable positioning for an independent agency with deep local knowledge:

The educated choice for property in Oxford

The thought became the foundation for the brand and an ongoing campaign platform.

Naming / Brand positioning / Campaign concept / Strapline / Writing / Creative direction / Art direction